Whether you’re running a startup or a large-scale ecommerce brand, before going full steam ahead with a product launch, you need to validate its viability.
Here’s a four-step framework to ensure your product hits the mark and resonates with your target audience.
Step 1: Prototype testing with target users
The first step is to get your prototype or minimum viable product (MVP) in front of target users. Observe their interactions, their reactions, and their hesitations. This will give you insights into how your product is perceived, what’s working, and what’s not.
Step 2: Iterate and refine the product
Now, armed with your users’ feedback, it’s time to go back to the drawing board. This is where you iterate and refine your product based on those insights. Do users find a particular feature confusing or complicated? Make it more intuitive. Were they disappointed with the materials of the product? Source new ones.
This step might involve several rounds of iterations but it’s all part of creating a product that truly meets users’ needs.
Step 3: Conduct beta testing with a limited audience
Once you’re confident that your product has significantly improved, it’s time to conduct a beta test. This involves releasing your product to a limited audience and closely monitoring their usage, feedback, and potential issues that arise.
Beta testing is your final reality check — it’s where you get to see your product in action, in the hands of real users.
Step 4: Evaluate key metrics
Throughout step 3 and beyond, you need to be measuring key metrics. This includes customer acquisition cost (CAC) — how much does it cost you to acquire a new customer? You also need to look at your conversion rate — how many visitors are turning into customers? And, of course, customer satisfaction — how happy are users with your product?
These metrics give you an objective evaluation of your product’s performance and offer insights on where to focus your improvement efforts.
we can help you scale your ecommerce product growth
Once you’ve determined your product is viable and you’re ready to scale, it’s critical to ensure your logistics keep pace.
we takes on the complexities of order fulfillment and shipping, letting you focus on your marketing strategy and serving your customers.
The worst thing for any brand is to spend vast amounts of money and time to find a viable product and then be slowed down by logistics once things start to pick up.