what products are still in high demand 2024

what products are still in high demand 2024

Get insights into the products that will still be in high demand in 2024 on our website. Stay informed and make smart choices!

Consumers are purchasing online more than ever before, thanks to the advent of social selling platforms like TikTok Shop and speedy shipping from retail giants like Amazon and Walmart.

Trends come and go, so if you want to create an online business to ride the ecommerce wave or add new products to your existing store, you may be wondering what’s “in” for 2024.

We’ve compiled a list of the hottest products that will be in great demand this year.

In this post, we’ll look at which items are in high demand and how you may capitalize on today’s most popular products by including them in your online store.

high demand trending products 2024

Unless you’re running a marketplace, your ecommerce business will most likely concentrate on specialist products. Whether it’s vitamins, fashion, beauty and wellness items, food, or something else, visitors to your ecommerce store should know what you sell as soon as they arrive.

Not sure what type of business to start or which items will help you gain market share? Here is our list of the top-selling products for 2024, along with our predictions for how they will perform this year.

1. high demand trending products: Skin care and beauty

The skincare and makeup sector is thriving. The sector is expected to generate more than $30 billion USD by 2026, up from over $18 billion USD in 2022.

While the skin care and makeup markets are competitive, there is still plenty of room for small and medium-sized beauty firms to make an impact. Skin care and makeup are enormous markets into which firms can expand, with an infinite number of product listings.

In the skin care product market, many emerging DTC brands have emerged, and their products are very popular. If you query Google hot words, these products and categories have a high degree of attention.

2. high demand trending products: Perfume

Perfume is another beauty product that is expected to be a top seller in 2024.

The fragrance market, worth more than $60 billion USD and increasing, is booming. Perfume was the best-selling item among ShipBob’s thousands of merchants during the 2023 Cyber Shopping Weekend.

Major firms such as Chanel, Yves Saint Laurent, and Dolce & Gabbana are at the forefront of the market, but trendy, lesser perfumeries are gaining popularity. Furthermore, firms who manufacture “dupes” for pricey, luxury fragrances (like as Dossier) are bringing previously unattainable aromas to a broader user base.

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3. high demand trending products: Pet supplements

On average, dog owners spend more than $1,000 a year on their pets, while cat owners spend over $700.

Pets are deeply cherished by many individuals. And they are willing to spend money on high-quality pet items to keep them happy and healthy.

This is especially true among pet owners in North America. This area is the largest market for pet supplements. Consumers in this region would make an excellent target audience for firms interested in selling pet supplements.

4. high demand trending products: Apparel

The average American household spends up to $1,700 on clothing each year. More and more of these people are purchasing clothing online, to the point where internet shopping has surpassed in-person shopping.

The demand for online clothing purchasing is significant and continues to expand. There was a 769% rise in apparel orders during the 2023 Black Friday and Cyber Monday shopping holidays.

With so many sales channels available to both sellers and consumers, broadening your online sales strategy positions you for even greater success. According to this Statista survey, Amazon is the most popular among consumers, followed by online clothes stores.

Staying up to date with trends and offering what’s hot, whether it’s the newest style of jeans or selling on new marketplaces, is a terrific method to generate product ideas.

For example, the recently created TikTok Shop is a new purchasing platform that is making waves in the world of ecommerce, particularly among clothes retailers. Apparel businesses can use the platform to publish information about how their products fit, demonstrate how they can be dressed, and more. Checking the TikTok Creative Center can show you what types of garments are popular and what users are most interested in.

5. high demand trending products: Shoes

In the last year, over half of all American shoppers bought shoes online.

There is a strong demand for shoe sellers online. If you want to go into the shoe industry, there are several criteria that customers consider while purchasing online. Consider the following insights:

• 84 percent of customers are concerned about price.
• 78 percent of shoppers read ratings and reviews.
• 56% of shoppers view photographs supplied by customers who have received the item.
• 51% of customers reviewed the exchange policy.

Taking these factors into account can help you increase revenue from an already famous industry.

6. high demand trending products: Cleaning products

Cleaning supplies had a surge in popularity starting in 2020. The industry experienced a 6.5% gain in recent years and is predicted to continue to grow consistently over the next five years.

The competition is tough, but there is room for everyone, especially if you sell more environmentally friendly, natural, and organic products. According to Nielsen, 41% of shoppers choose things made using ecologically friendly materials and packaging. This segment of the cleaning industry is expanding rapidly, with a CAGR of more than 11%.

7. high demand trending products: Supplements and probiotics

Probiotics, functional medicine, and digestive health have emerged as significant trends in the health and wellness industry.

In fact, the industry has grown at a CAGR of 13.7% and is predicted to reach $67.7 billion USD this year. Our data show that probiotics were among the most popular things ordered during the 2023 Black Friday and Cyber Monday shopping holidays.

If you want to open a supplement shop, consult the FDA or your country’s regulatory organization.

8. high demand trending products: Coffee products

With more than 60% of Americans drinking coffee every day, there is a need for coffee-related products. This caffeinated beverage, whether in the form of mugs, creamers, syrups, or coffee, is in high demand. Mushroom-based coffees are also gaining popularity because of their adaptogenic characteristics, which are known to alleviate stress.

Non-dairy coffee creamer is another popular option.

9. high demand trending products: Beverages

Non-alcoholic beverages are becoming more popular, thanks in part to Generation Z drinking less alcohol and wellness trends encouraging consumers to prioritize their health. As a result, the popularity of other beverages is increasing, particularly in the United States. Beverage sales surged by 598% during the 2023 Cyber Holiday Shopping Weekend.

Non-alcoholic beer, wine, and spirit sales increased by 19.5%, 23.2%, and 88.4%, respectively, during the last year. Other sorts of beverages are becoming increasingly popular, including functional energy drinks, sparkling water, probiotic sodas, and mushroom coffee.

10. high demand trending products: Toys

The toy market was flourishing last year, generating $73 billion USD in revenue. Over the next five years, the toy and hobby sector will continue to expand, eventually exceeding $150 million in sales.

From toy cars and planes to puzzles and plush animals, there’s a lot your customers can choose from. If you’re looking to break into the toy and hobby space, now is a great time to do that.

11. high demand trending products: Subscription orders

Whether you sell products that are considered essential or part of a consumer’s routine, offering a subscription service is an excellent alternative for your customers. Convenience is a major motivating element. In fact, 38% of buyers cite convenience as their primary reason for choosing retail subscriptions.

With a subscription box or recurring orders model, you can distribute vital products to your clients on a regular, predetermined schedule.

As a whole, the subscription ecommerce marketing is growing and is expected to reach over $900 billion USD in 2026. In addition to hopping on a trend that’s in demand, there’s revenue on the table for you to claim. Offering subscriptions can help brands grow their customer base by over 30%.

12. high demand trending products: Headphones

2024 is expected to be a good year for headphones. In recent years, technology has advanced significantly. Consumers can choose from a wide range of audio accessories, including small Bluetooth earbuds and larger noise canceling headphones. Headphones have grown in popularity in recent years, particularly during the holidays.

According to this Google Trends research, headphones are popular among customers throughout the year. The 100 on the y-axis represents peak search volume for the phrase, which occurred over the Cyber Shopping Weekend in 2023. This demonstrates that, despite headphones’ ongoing popularity, demand continues to rise.

13.high demand trending products: Hair care

Hair care in general is a popular category among consumers in 2024. This umbrella encompasses a number of different product categories. Because of its size, the hair care industry is estimated to be worth $88 billion USD.

Curling irons, wave irons, hair dryers, and heatless curls are popular devices that typically come with a higher price tag.

Hair treatments such as masks, serums, and oils are very popular. In recent years, there has been a greater emphasis on the health of the hair and scalp. Consider this Google Trends study on customer interest in hair treatments.

Additionally, hair growth treatments are in demand. The market is expected to grow to reach nearly $13M USD this year.

If you’re interested in offering quality products in the hair care sector, there are various avenues to explore!

Tips for finding and selling high-demand products

When studying high-demand products to sell, certain trends might help determine why the product got popular in the first place and whether its popularity will remain. Fidget spinners had a high search traffic on Google Trends a few years ago, but only for a short period of time because they were perceived as a commodity with little long-term value. Probiotics became popular because to their health benefits and low cost, thus they are unlikely to witness a significant decline anytime soon.

1. Keep an eye on international products.
   Many products that become well-known in the United States first gain popularity abroad. Make sure you visit sites like Alibaba and AliExpress frequently to see if there are any fresh business prospects. Knowing which products are popular internationally allows you to begin purchasing these products and advertising them to customers to see if they will drive greater sales.

2. Check out local marketplaces for competitors.
   Check local markets in your country to check if shoppers are purchasing these in-demand items. This research might also assist you uncover products with less competition on the market. Before opening an online store, consider the following questions:
   • What type of merchandise are being purchased?
   • Who is in the audience?
   • Is it possible to sell alternative products in the same sector that do not have a clear market leader?
   • Is there a market gap that my product can help fill?

3. Differentiate yourself.
   Many products are commodities that can be acquired under various brand names. Why are your jeans better than your competitors’?

• When promoting items, make sure to highlight their unique features and how they differ from the competition — for example, you may emphasis on your brand’s sustainability or the usage of eco-friendly packaging. This can help you increase the value of your product and get a competitive advantage.

4. Get two-day shipping with a fulfillment partner.
   Did you come upon a hot-selling, high-demand product that is flying off the shelves? If so, you’ll need a fulfillment partner like XCJD Logistic to get your purchases out in the 2-day shipping window that many customers have come to expect. Customers prefer speedier shipping alternatives, and offering economical 2-day shipping has been shown to enhance sales conversions.

5. Use Google Trends and Search Tools to identify opportunities.
   It’s critical to monitor how different verticals function. A smart approach to achieve this is to use Google Trends, Google’s search engine that displays trends in search queries. This will allow you to keep track of the numerous products that consumers are interested in.

• Using these search tools, you may analyze trends at certain times and locations, as well as compare different search phrases.

To learn more about sourcing from and shipping from China, please contact us. We provide a list of products with high profit margins for you to choose from, and help you select high-quality suppliers and complete full logistics services, including warehousing, transportation, customs clearance, and door-to-door delivery.