how to request reviews on amazon

how to request reviews on amazon, 90% of Amazon operations don’t even know.

As we all know, reviews are an important factor influencing consumer purchasing decisions. Especially when reviews are abundant and of high quality, even negative reviews can be overwhelmed by good ones.

Whether it is launching new products or clearing inventory, a sufficient number of positive reviews is the key to placing orders on Listing.

If you want to get high-quality reviews quickly, you need to understand the various review methods and choose the method that suits you. This article shares with you the various strategies that Amazon has been awarded, as well as the advantages and disadvantages of different channels.

What Amazon Customer Reviews Can Do For You

Amazon reviews serve a few different purposes. Reviews can:

Push on-the-fence buyers into a purchase
Convince consumers to buy your product over alternatives
Assure customers of quality
Serve as word of mouth recommendations

How to Get Reviews on Amazon

1. Provide a great consumer experience. 

The majority of negative reviews involve consumers feeling misled about a product. Be honest about what you’re selling and provide as much accurate, precise information about your product as possible to avoid any confusion or false expectations.

2. Send follow-up emails after an Amazon purchase asking for feedback.

Amazon asks for customer feedback following a purchase, but it’s a generic email with nothing special. Instead, send personalized review requests; ideally, you want to send them shortly after they’ve received your product so its awesomeness is still fresh in their minds. You can even use a site like FeedbackFive or Feedback Express to automatically send customized feedback request emails. Make it really easy for users to leave a review by including a link.

3.Request Amazon reviews via newsletter and social media.

Chances are, the folks subscribed to your newsletter and your fans on Facebook already like you, so why not ask them for reviews? There’s a decent chance they’ve already bought a product from you, so they can provide legitimate, positive Amazon customer reviews. In our article about getting reviews on Yelp, we noted that Yelp discouraged directly soliciting reviews. Amazon, on the other hand, is much more lax.

4. Reach out to users who reviewed similar products.

You can find users who have reviewed products similar to yours (even your competitor’s products) by visiting your product page, going to “Customers Who Bought This Item Also Bought” and “Customers Who Viewed This Item Also Viewed.” These are your competitors, and you could do well simply taking note of them and reading their reviews (paying attention to what they do well and what they fail at), and even checking out their website.

For the sake of our Amazon review-centered discussion, simply click for the “customer reviews” link and sort by newest reviews. Click the reviewer’s name for their details.  If they provide contact info connected with their profile, you’re in luck! Send an e-mail.  If only a name shows up, try contacting them on another social network like Twitter or Facebook.

5. Solicit the top Amazon reviewers.

Amazon holds a list of their top reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these top Amazon reviewers also hold titles such as “Top Ten Reviewer,” or “Hall of Fame Reviewer,” which are displayed alongside their reviews, making their reviews ultra-valuable.

How to request reviews on Amazon

Vine Voice official review

As long as you register your brand, you will have the opportunity to apply for Vine Voice and send your products to Amazon’s official reviewers. They will use the product for a period of time after receiving it and then give an unbiased and objective product review. This function can publish up to 30 review invitation orders at a time.

Advantages: It is absolutely safe to write back reviews! If the product is of good quality and easy to use, it is more likely to get a five-star review. Vine reviews have a very high weight and will basically not be dropped. If you are confident in your product, I highly recommend everyone to try this method.

Disadvantages: Many times Vine Voice cannot be collected completely. For example, if you send 30 invitation orders, only 20, 15, or sometimes 5, 6, or 7 may be picked up.

In addition, if the product is complicated to use or of poor quality, it may also receive negative reviews. So we must be mentally prepared.

Attention! Before doing Vine Voice, you must research in advance whether competitors in the same category have done it? What is the quality of their Vine?

Parent-Son Variant Seed Links

After the new link goes online, we can create a parent-child variant with the original positive link to achieve sharing of comments.

Bonus: Our new link gets reviews for free!

Disadvantages: If the product models, categories, colors, sizes, etc. are completely different, they may not be merged, or even if they are merged, they may be split.

Reminder, the brand, manufacturer, and category of the father and son variants must be consistent!

Amazon Order Center Order Invitation Review

After the customer places an order, we can send an invitation email to the buyer through the “Request Comments” button in the order backend to invite the buyer to leave us a comment. This feature is very conscientious and completely compliant.

Disadvantages: The review rate is very low. Some customers don’t want to be disturbed and will resent these review invitation emails, and may set up background settings to reject such requests.

Additionally, if the product is of poor quality and customers are not satisfied to begin with, it may result in negative reviews. Therefore, backstage review invitations can only be used as a supplementary method and cannot be expected to quickly and massively increase the number of reviews.

Place small cards in product packages

You can put small cards in the transparent plan. This method is relatively safe.

In addition, we can also make small cards ourselves and put them into the products. As long as consumers do not complain, this approach is okay.

For small cards, I suggest that you do not write sensitive words such as reviews, free, gifts, etc. on them, but focus on after-sales issues. This improves security slightly.

Evaluation

The evaluation method is similar to that of small cards. As long as consumers do not complain, we are basically relatively safe.

If you choose to evaluate, try to allow consumers to find our products and place orders by searching for keywords or browsing categories. Avoid using the same keywords in too many comments. If the proportion of ordering and evaluation through the same keyword entry link is too high, then the risk of being detected by Amazon is very high.

Never focus on placing orders and reviews at the same point in time. Spread the time as much as possible to increase randomness and avoid Amazon discovering patterns.

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