TikTok official report released! The Success Secret of TikTok shop E-commerce Market in 2024

The Success Secret of TikTok shop E-commerce market 2024

In terms of stimulating user vitality and creativity, TikTok stands out on social media platforms, with a continuous stream of creative ideas and inspirations emerging. To keep up with the trend, brands should also adjust their marketing strategies in a timely manner.

The latest 2024 “What’s Next: Creative Bravery” annual report released by TikTok states that in 2024, the TikTok community will inspire a transformative mindset: creative courage. Driven by curiosity, imagination, vulnerability, and courage, creative bravery on TikTok leads to deeper community connections.

Driven by this transformative mindset, what are the latest trends in TikTok in 2024? What are the key indicators that brands should focus on?

How can we adapt our marketing strategies to seize the TikTok shop e-commerce market?

Latest Trend 1: User Curiosity Peaks

The mindset of users using TikTok has changed, from simple entertainment to actively seeking inspiration sources that can inspire their creativity. It can be said that users come to TikTok to seek more than just one “correct answer”.

At TikTok, due to the perfect combination of passive discovery and active thinking, every user’s curiosity reaches a peak, generating new interests, driving users to discover relevant viewpoints, acquire unknown content, and influence their practical actions in real life.

The report points out that users are 1.8 times more likely than traditional social media to agree to TikTok introducing them to new topics they don’t even know they like.

Under this trend, two signals have been released that deserve brand attention:

Serendipitous scrolling：

When using TikTok, users may often unexpectedly and unexpectedly discover interesting or attractive content while scrolling through it. Data shows that 44% of users accessing TikTok already have a specific result in mind, but ultimately discover some interesting content that they did not originally want to discover.

The persistent trending tags such as newfinds and # tiktoktaughme also demonstrate TikTok users’ strong desire to discover new content topics and interests.

For brands, it is necessary to delve deeper into the communities that TikTok users have already joined, and create content that meets their needs and curiosity to attract user interest.

Entertainment Without Borders：

Entertainment activities that are limited by geography or culture are becoming a thing of the past. TikTok has now built bridges between sports, food, fashion, travel, and beauty, giving rise to a larger scale and scope of popular culture than ever before.

The report shows that 74% of users believe that TikTok connects them with people from different backgrounds and cultures around the world, and 67% of users believe that they have learned a lot about different people and cultures on TikTok.

Brands can proudly emphasize their own cultural background, showcase the uniqueness of foreign cultures, and seek brand breakthroughs in a diverse community atmosphere.

Latest Trend 2: Unrestrained Stories

The end of a story is the beginning, and multiple storylines can occur simultaneously. This unrestrained narrative state is very popular in TikTok, and different voices, collaborative forms, and themes are subverting the traditional way of storytelling that the public is accustomed to.

This trend emphasizes the freedom and diversity of storytelling content creation on TikTok, free from the constraints of traditional storytelling forms, allowing creators to unleash their creativity and imagination.

Under this trend, two signals have also been released that deserve brand attention:

Community-Fueled Storytelling：

TikTok users no longer passively consume content, but choose to maintain dialogue with the community through disruptive narrative forms and new creative connections.

Brands can give equal status to the community, invite users in the community to jointly shape the brand’s image and story, or incorporate suggestions and comments received into subsequent videos, inviting them to co create.

Stay Tru to the Delulu：

#Delulu is rooted in fan culture and is an upgraded mindset and storyline format in the TikTok community. It combines fantasy and expression, allowing the audience to enter a delusional world, imagine and pursue their dreams.

This trend encourages users to maintain authenticity and loyalty to their own nature, and brands can connect with users with a “delulu” style spiritual core.

Latest trend three: Building trust bridges

Due to the huge amount of information on the platform, consumers find it difficult to distinguish the authenticity of information, which continues to widen the trust gap between consumers and brands. At the same time, consumers are also looking for brands that can lead positive social change and transparency, which requires brands to establish a clear brand image and values.

Letʼs Talk, TikTok：

TikTok is redefining familiar vocabulary such as luxury, cleanliness, girls, dinner, and reshaping them into new philosophies and aesthetics# Quietluxury, # afordableluxury, # cleanirl, and other topics are the minimalist aesthetics nurtured by TikTok.

Due to the rapid iteration of popular cultural trends on TikTok, brands need to learn and understand the language used on TikTok in order to establish a direct cultural background and connect with the audience. This can let users know that the brand is not only for sales, but also to integrate into this environment and create a new culture with users.

Trust the FYProcess：

Users are skeptical about brands that came to TikTok with “carefully packaged” products. This means that brands need to cultivate user trust from the source, and they need to be bold enough to expose their “fragile” side, allowing users to understand the complete process and story behind the brand.

Looking back at 2023, many brands have achieved success through TikTok. The success of these brands is not accidental, and a keen grasp of current trends is one of the important factors for brand success. With the increasing influence of TikTok, in the future, the success of brands on TikTok may rely more on grasping popular trends.

Besides brand promotion, another important aspect is TikTok Shop logistics

Besides TikTok’s official logistics, if you are considering opening a store on TikTok in 2024, third-party logistics is definitely worth considering.

Where does 3PL come into play? Imagine you are a small boutique selling unique fashion items, and you have just posted a captivating TikTok video showcasing your latest collection. Orders are starting to flood in an unprecedented way, and you need to fulfill them quickly and accurately in order to satisfy customers.

The integration of 3PL and TikTok Shop has brought many benefits to sellers.

Scalability: Whether you are a startup or a mature retail brand, 3PL ensures that you can seamlessly expand your operations as your business grows.

Global influence: TikTok’s international user base means that your product can effortlessly reach a global audience.

Efficiency: At 3PL, we are experts in fulfillment and logistics, so you can trust us to simplify your supply chain, shorten delivery time, and eliminate transportation errors.

Cost effectiveness: Outsourced logistics is usually more cost-effective than internal management.

Save time: Spend less time worrying about fulfillment and logistics, and spend more time creating engaging content and building connections with the audience.

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