What is branded dropshipping?

What exactly does “branded dropshipping” mean?

It involves purchasing unbranded products from suppliers and reselling them under your brand without keeping inventory. Working with a supplier branding company, you can sell products branded with your own logo. You can also customize packaging for dropshipping orders with low upfront expenditures. Furthermore, brand dropshipping also takes away the trouble of creating, storing, and delivering private labeling products.

Branded dropshipping VS dropshipping

Dropshipping is a procedure in which online businesses sell products, and the dropshipping provider stores, packs, and sends the items to the end customers. This way, customers may obtain products bearing the supplier’s brand name and emblem. If you perform brand dropshipping, you will be sourcing non-branded things from dropshippers. Then, how to conduct branded dropshipping is simple. Add custom prints, relabel products with your own logo, and create custom packaging for dropshipping. The vendors will then fulfill the order.

Is branded dropshipping legal

Yes, brand drop shipping is legal. In truth, the dropshipping business model is an entirely valid order fulfillment method for selling branded things online. Dropshipping branded products in Shopify, eBay, Amazon, and other marketplaces is acceptable as long as you follow all applicable rules and policies. Furthermore, it is legal to undertake brand dropshipping in the United Kingdom, the United States, Canada, Australia, and any other country.

Tips: When you dropship branded items, it’s advised to set up a Dropshipping Agreement Contract with your cooperated suppliers. It’s a legally enforceable agreement between sellers and suppliers for dropshipping name brand products

Do you need a logo for dropshipping?

So you may put your branding on dropshipping products and deliver them to customers under your brand. The question is, why is it important to brand your online dropshipping store? Is branded dropshipping superior to ordinary dropshipping?

Dropshipping offers both pros and disadvantages. On the one hand, dropshipping store owners save time searching for product suppliers and save inventory costs. With no early startup costs and big minimum order volumes, an increasing number of people are starting a dropshipping business to earn money.

On the other side, Shopify store owners have no control over dropshipping products. You work hard, focus on selling things, and accept customer orders. You believe you are only one step away from launching a profitable dropshipping business. However, you select a drop ship supplier who is untrustworthy. He adds his personalized logo and brand information to the product package and ships it to your customers.

The result is evident. The customer’s experience after receiving the goods must have been horrible, and they may have felt duped. If the white labeled product is of good quality, they will directly contact the dropshipping provider to place orders. If the goods is not of great quality, they may blacklist you and share negative feedback online. This will do significant damage to the image of your Shopify store. So, what are the advantages of dropshipping your own brand?

Stand out from competitors.

No matter which dropshipping niche you choose, your competitors will almost certainly be selling the same products as you. Fortunately, branding your dropshipping business allows you to outshine your competitors. Appealing business names, logo colors, and customized packaging can all help your brand stand out.

Get more brand control.

A brand is similar to a piece of white paper. Business owners write and draw on it to create their brand. Once built, you have complete control over it. So, don’t be afraid to set up a dropshipping store and sell branded products to start a small business now. Demand drop shipping allows you to customize a wide choice of private label products with no minimum order quantity. We may also give unique packing boxes and gift cards to improve value perception and brand loyalty.

Good branding guarantees high quality.

Recent branding statistics show that people believe that purchasing branded products ensures high quality. In other words, dropshipping with your logo and brand is likely to generate client loyalty and a positive reputation.

Additionally, the eCommerce branding approach can help improve brand visibility. There are numerous techniques to achieve strong brand recognition. You can promote your dropshipping branded store using social media, digital advertising, influencer marketing, and other methods.

Higher profit margins.

Humans have an inherent skepticism or fear of strange people or objects. Brands are all the same to potential customers. They may be concerned about quality, customer service, and pricing issues with unfamiliar brands or white labeling products. Fortunately, branded items with well-known cognition can effectively address the target audience’s risk-related worries. If you want to brand your clothes store, use sourcing tools to identify any fashion item to dropship with your logo.

Plus, branded products are worth high prices. Market research shows that 80% of customers are willing to pay a premium for branded products. Therefore, dropshipping branded products can generate more sales and bring large revenue in the long term.

How to do branded dropshipping

1. Create a memorable name and logo

Creating a great brand name and logo is the first step in starting a branded dropshipping business.

There are numerous criteria for eCommerce branding naming, the most important of which is to help potential customers remember. When you establish a dropshipping business, you want more people to know about and utilize it; you want to be successful. Only when the name is easy to read and remember will the target audience recognize it. Furthermore, it will be easier to market and spread the brand in the long run.

A fantastic logo with eye-catching colors can also draw attention to the main points. Select some good ones from color palettes. Aside from brand image communication, another key consideration is interpreting categories when starting a firm. Show visitors what branded products you are selling online using visuals or text. Avoid choosing photographs that are too obscure.

If the price allows, business owners might employ a logo designer to create a dropshipping logo. Instead, selecting one from a free dropshipping logo creation website will help you save money on your eCommerce business. You may then publish it to your online store and social networking platforms such as Facebook, Instagram, and Pinterest to establish a brand identity.

2. Determine dropshipping branded products

The next step is to choose a niche and choose winning products for dropshipping with your logo. Here’s a checklist to help you generate new product ideas for branding dropshipping.

Conduct market research to identify a fashionable and rising dropshipping niche.
Determine the potential customers for your private label firm.
Take a peek at best-sellers on marketplaces like as AliExpress, Amazon, and eBay.
Choose things that appeal to what your potential clients want.
Get bespoke dropshipping product ideas from social media.
Investigate the best-selling categories on your competitors’ websites.

3. Build your dropshipping store

To dropship branded products, you must first set up an online store or website. When learning how to brand dropshipping, you must design and create an online retail store that provides a positive client experience.

Your eCommerce store’s appearance is similar to the décor of a physical store. A potential buyer visits your Shopify store as a result of your successful dropshipping marketing efforts. As soon as he walks in, he notices that your shop’s colors are clashing, the page’s content is disorganized, and the goal is not clear. There is no doubt that no one wishes to stay and put orders here!

In general, a good branded dropshipping store must have these pages:

Homepage
Contact page
Category Page
Product Page
Refund Policy
Privacy Policy

After finishing the dropshipping store, it’s time to sell dropshipping branded items. There are many marketing methods you can use. And the brand can be spread through word of mouth, SEO, social media ads, email marketing, and so on.

4. Find dropshipping suppliers for branding

The simplest approach to get into branded dropshipping and brand your own items is to work with third-party dropshippers. It is suggested that you identify private label suppliers who offer white-label products for dropshipping with your logo. Furthermore, customizable dropshipping suppliers should distribute things with your brand on the product packaging rather than using the manufacturer’s brand name.

5. Design custom packaging for dropshipping

To accomplish branded dropshipping, you must not only offer private label products, but also create unique product packaging designs. Why? Because dropshipping vendors handle order fulfillment once you receive consumer orders. If you do not have any specifications, he will supply white label dropshipping products in standard blank packaging.

After receiving and using your products, they discover that they are of high quality. As a result, they may suggest them to friends or make a repeat purchase. But there is no information regarding your internet store. He eventually forgot where he bought them. Then you have lost a large number of consumers in vain.

On the contrary, you print the dropshipping logo on the products and the business name and website on the bespoke packaging. When he wants to repurchase it, he can at least use Google to find your online store. Alternatively, he discovers your drop shipping website and places orders directly.

6. Promote your dropshipping brand

After learning how to brand dropship, it’s time to promote your brands. A frequent paid marketing method is to publicize your company’s brand name on Google and Facebook. Furthermore, the free strategy to increasing brand recognition is to provide branding-optimized content on the website and generate organic traffic through SEO.

To learn more about sourcing from and shipping from China, please contact XCJD Freight Forwarder. We provide a list of products with high profit margins for you to choose from, and help you select high-quality suppliers and complete full logistics services, including warehousing, transportation, customs clearance, and door-to-door delivery.