This article will list products that have a high search volume worldwide in 2023 and still have a great chance of selling well in 2024. If you are preparing to start your e-commerce business, or have already engaged in business on platforms such as dropshipping, Aliexpress, Amazon, Shopify, etc., you can refer to the products in this article.
01 Little happiness, big happiness
Global consumers are abandoning large purchases and choosing products that are affordable yet bring happiness and satisfaction. The popularity of custom dog tags, nail wearing, nail stickers, dopamine outfits, Barbie style, tattoo stickers, etc. is also practicing this theory. From fashionable items to everyday items, these small items usually do not require much money to bring freshness and instant happiness to life. Under this trend, Google’s hot search products include: comfortable slippers, nail clips, grab clips, hands-free dog leashes, acne patches, coffee cups, etc.
02 Health Upgrade
After the end of the epidemic, people’s health awareness has significantly increased, and the demand for fitness and outdoor activities has skyrocketed! Not only that, from facial and hand care to eye and foot care; From sports products, to sleep products, psychological therapy products… People’s attention to their physical and mental health has escalated to all aspects.
Under this trend, Google’s hot search products include: elastic socks, pressure pads, fitness shoes, heated eye masks, eye massagers, sleep headphones, neck fans, etc
What’s products sell on aliexpress
03 Finishing Touches
Whether it’s fashion attire or home decoration, people are increasingly paying attention to details and pursuing ultimate beauty, and many products that can play a finishing touch in style and aesthetics have become popular searches. Under this trend, the hot search products listed by Google include: straight clip, snow boots, rings, necklaces, handbags, Martins, etc.
04 Nature and Cultivation
Whether indoors or outdoors, building a nest is a human instinct. In addition to household items, many outdoor products will be highly favored in 2023. At the same time, people who are increasingly willing to get close to nature are also starting to raise flowers, plants, fish, and birds at home, and the attention to horticultural and animal husbandry products is also increasing. Under this trend, Google’s hot search products include: desktop stoves, ceramic non stick cookware, mini block ice makers, plant and vegetable seeds, permanent outdoor lights, etc.
05 Exploration during Travel
In order to travel, people always want to buy some storage items, shoes and clothing accessories, and portable small items. Under this trend, Google’s hot search products include: waist bags, smartwatches, assault jackets, sunglasses, casual sports shoes, water bottles, luggage trackers, mini projectors, compressible storage bags, travel permits, airline approved pet cages, etc.
06 Home play, parent-child time
“Playing” has become a common theme pursued globally, and in recent years, the pursuit of “entertainment” has become increasingly intense. Under this trend, Google’s hot search products include: gaming sofas, gaming headphones with microphones, children’s instant printing cameras, assembly models, Rubik’s cube, plush toys, mini crochet kits, etc.
07 Electronic Products
Electricity is the most important thing in modern society, and humans need it in every aspect of production and life, every moment. In this trend, Google’s hot search products include: smart TVs, convenient medieval lights, foldable screen phones, air purifiers, cordless drills, hair dryers, rice cookers, coffee machines, etc.
08 Food
People pay more attention to dietary quality and healthy nutrition, and their attitudes towards food are becoming more open and inclusive. The food consumption market is flourishing and has unlimited potential.
✅ Seasonings/Cooking Supplements: The richness of seasoning flavors and the diversity of substitute food types are in line with Southeast Asian preferences for culinary flavors
✅ Nuts/Snacks: Pure Nuts/Fruit Mixed Nut Spicy Strips
✅ Coffee/tea/tea bag: commodity tea/tea bag/flower tea/capsule coffee/concentrated coffee liquid, exported from Chinese tea culture, with brewing as the largest selling leaf category
✅ Instant food substitute: lotus root starch/black sesame paste/red bean barley Rice noodles/fruit cereal/instant Congee
✅ Yogurt: Our yogurt is starting to take a high-end route, focusing on zero sugar and no burden, and we can also emphasize its functionality
09 Sports outdoor products
The demand for equipment for various outdoor sports activities has also shown a significant growth trend, making the outdoor sports equipment market highly favored.
✅ Yoga clothing category
✅ Abdominal health equipment/dumbbells/balance rollers/fitness floor mats
✅ Sports bracelets/sportswear/sports cameras/smartwatches/wristband style fitness trackers
✅ Outdoor camping equipment/skateboarding/golf/water sports
10 Pet supplies
Pets have become a good medicine for contemporary people’s work and life, healing and enriching their spiritual world
✅ Pet hygiene products/bath shampoo/hair conditioner/training supplies
✅ Pet toys/pet food and water supplies
✅ Pet accessories and clothing/Pet bedding/Pet health and wellness products
✅ Pet travel and outdoor equipment
✅ Pet categories (mainly hamsters, rabbits, birds, and aquatic animals)
11 horticultural product
Horticulture is no longer exclusive to retirees and middle-aged and elderly people, and has also received high attention among young people.
Plant care and pest control/planting equipment/watering kit
✅ Landscape greening tools/fine line maintenance tools/lawn trimmers
✅ Electric pruning machine/robot lawn mower/blade blowing machine
✅ Composting and yard trash cans/weed film
✅ Outdoor cart/gardening shoes/reinforced ground studs/garden fence
In fact, in addition to the potential category of horticultural tools, expanding around the demand scenario of courtyards, layout outdoor courtyard products and BBQ products, such as swings, hammocks, benches, lounge chairs, outdoor tables and chairs, pavilions, umbrellas, etc,
In short, in the coming years, the cross-border e-commerce market will usher in new opportunities and challenges. In order for cross-border e-commerce platforms to succeed, they must have a deep understanding of consumer needs, focus on product and service quality, and provide personalized customization and environmentally friendly, sustainable product choices.