2023 Spanish Christmas Shopping Trends | 56% of Consumer Choices, These Products Are Popular!

In recent years, the Spanish e-commerce market has gradually expanded and has become one of the most promising emerging markets in Europe.

Research on Christmas Shopping in Spain in 2023

Recently, Elogia released a study on “Christmas Shopping Habits in Spain 2023”, which revealed the shopping preferences of Spanish consumers during the Black Friday Christmas period, including purchase time, category, cost, and channel,

A survey shows that the average Christmas shopping expenditure of Spanish buyers is 218 euros, which is the same as the previous year. Compared to Black Friday, approximately 46% of respondents plan to spend more money on Christmas, while 31% believe that expenses will be similar. In Spain, 54% of consumers plan to shop online for Christmas products, which is higher than 46% in physical stores, especially for consumers under the age of 45 who are more inclined to shop online.

Hot Christmas shopping categories and consumer logistics preferences in Spain

During this Christmas season, fashion and technology were the most popular categories among Spanish consumers, with 56% and 41% planning to purchase, respectively. Among them, women (66%) and consumers under the age of 35 (64%) are particularly enthusiastic about purchasing fashion categories, 49% of male consumers plan to purchase technology categories, followed closely by footwear (35%), beauty (31%), leisure (29%), home furnishings (27%), and sports (25%) categories.

Amazon will be the preferred shopping platform for Spanish consumers, with 87% of people planning to purchase gifts on this platform. It is followed by other platforms, such as ElCorteIngl é s (44%), Aliexpress (31%), Carrefour (26%) and Zalando (22%).

For Spanish consumers, logistics experience and product selection are equally important. In terms of package delivery preferences, 86% of Spaniards prefer door-to-door delivery, and of course, station delivery and cabinet storage are becoming increasingly popular.

Choosing a reliable cross-border logistics company in advance to avoid a huge impact on logistics shipments during peak seasons is an important guarantee to ensure that sellers do not miss sales opportunities due to logistics efficiency.

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